for immediate release: Jan. 2, 2014
Winter Carnival merchandise available
SARANAC LAKE – The Saranac Lake Winter Carnival Committee is offering official Winter Carnival merchandise for sale which features the new logo. Items include fleece hats, enamel pins, embroidered patches and stickers. Items are currently available on consignment at Ampersound (52 Main Street) and Bear Essentials Apparel (97B Main Street), both in Saranac Lake.
"This is a very exciting year for Winter Carnival with the new logo on many different types of merchandise. People are responding very positively to the logo and the demand for the new merchandise has been high," said Eric Foster, chairman for the Saranac Lake Winter Carnival Committee.
Official merchandise will also be sold during the Winter Carnival on Jan. 31 - Feb. 9 at its headquarters. All proceeds from the sales of official merchandise benefit the Saranac Lake Winter Carnival.
In addition, Bear Essentials Apparel is the first licensee of the new Winter Carnival logo and has produced their own merchandise which is available at their Saranac Lake store. Items include baseball hats, fleece hats and t-shirts, all with the brand new logo in full color.
The 2014 Winter Carnival button designed by "Doonesbury" cartoonist Garry Trudeau is expected to go on sale in early January at locations throughout the village of Saranac Lake. More information will be communicated once details are confirmed.
The Saranac Lake Winter Carnival Committee, formally known as the Society for Promotion of Winter Carnival, Saranac Lake, Inc., is a group of volunteers dedicated to organizing an annual mid-winter festival. This 10-day, communitywide event traces its roots to a one-day Winter Carnival held in 1897 by the Pontiac Club. The Carnival honors its heritage every year by building an Ice Palace from blocks of ice harvested from Lake Flower's Pontiac Bay, where carnival events have been traditionally held for generations. For more information, visit the Saranac Lake Winter Carnival website at www.saranaclakewintercarnival.com. The 2014 Winter Carnival will take place Jan. 31 - Feb. 9.